Where Reuters got it wrong!
Read this article on Hindu by the Reuters dated 3 July. '06 where it says that advertisers overlook women soccer fans.
According to the article there are 39% women audience for World cup but bulk of the advertisements are centred on male consumers goods like beer, cars, electronics, bawdy humour, men playing soccer and bikini-clad women.
These goods should not be defined as male consumer goods in the first place. I love beer, so does my aunt and many of my female friends. Most of us love football too. Infact i think its the beer drinking women who are watching football in the first place. I love electronics, cars and many women feel the same.
And as for playing the game, yes there are very less women (growing in number though) who play. I guess the reasons are same as why men cannot play "gaddi" ( gaddi = 4/5 stones thrown in air and picking them again in twos and threes). So its ok if they are showing bikini-clad women.
At this time and age, men wear thick gold chains, nail polish, and have become more audience friendly looking, we should not be defining anything as male consure goods and female consumer goods. Simply because it does not make any sense.
According to the article there are 39% women audience for World cup but bulk of the advertisements are centred on male consumers goods like beer, cars, electronics, bawdy humour, men playing soccer and bikini-clad women.
These goods should not be defined as male consumer goods in the first place. I love beer, so does my aunt and many of my female friends. Most of us love football too. Infact i think its the beer drinking women who are watching football in the first place. I love electronics, cars and many women feel the same.
And as for playing the game, yes there are very less women (growing in number though) who play. I guess the reasons are same as why men cannot play "gaddi" ( gaddi = 4/5 stones thrown in air and picking them again in twos and threes). So its ok if they are showing bikini-clad women.
At this time and age, men wear thick gold chains, nail polish, and have become more audience friendly looking, we should not be defining anything as male consure goods and female consumer goods. Simply because it does not make any sense.
posted by Ira Pradhan at
3:42 AM
1 Comments:
Ya it's weird .
For time in memorial I have been a football fan and so have been most of my friends. But somehow football will always be considered a guy thing.
The only time the TV cameras show female fans is if
1.They are busty Brazlian beauties wearing Brazlian flag bikini's
2.If they cry after the loss of their team.
3.If they have a cute kid along'
4.Or if they themseleves are good looking
By
Rupali_Srivastava, at 8:02 AM
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